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Case Study: Elevating the Luxury Experience at Dubai Hills Mall
Client: Dubai Hills Mall – A Destination of Elegance & Prestige
Challenge:
As one of Dubai’s most distinguished shopping destinations, Dubai Hills Mall sought to create an immersive, multi-sensory retail environment that reflected its premium positioning. The objective was to introduce a signature scent that seamlessly blended into the mall’s high-end atmosphere enhancing the shopping experience while remaining discreet.
A key requirement was invisible scenting ensuring that fragrance diffusion complemented the refined aesthetics of the space without the presence of visible devices or intrusive installations. Competing scenting solutions had struggled to achieve this balance, often resulting in uneven diffusion or obtrusive equipment placements.
Solution:
To meet Dubai Hills Mall’s sophisticated standards, we deployed a fan coil unit (FCU) scenting solution, placing our advanced diffusion system above the ceiling for an invisible yet effective fragrance experience. This method ensured that the scent flowed naturally throughout the boutique areas, seamlessly integrating into the environment without disrupting the mall’s elegant design.
For the fragrance itself, we curated a bespoke scent that embodies luxury, exclusivity, and timeless sophistication creating an emotional connection between visitors and the space.
Signature Scent:
The Dubai Hills Mall signature fragrance was crafted to reflect its modern luxury and refined atmosphere, featuring an exquisite blend of:
Top Notes: Bergamot, Pink Pepper, Clary Sage
Heart Notes: Haitian Vetiver, Leather
Base Notes: Ambroxan, Akigalawood, Indonesian Patchouli Leaf
The scent unfolds like a story fresh and vibrant at the top, rich and sophisticated at its core, and deep, woody, and alluring in its lasting impression. It subtly reinforces the mall’s upscale identity, leaving a luxurious trail that enhances the overall ambiance.
Results:
With the invisible yet impactful scenting solution, Dubai Hills Mall achieved:
An immersive shopping experience that engages customers beyond visual aesthetics
Increased dwell time, as visitors felt more comfortable and drawn into the environment
A stronger emotional connection to the mall, reinforcing its brand identity through scent
Seamless integration, maintaining the mall’s sleek and sophisticated interior without visible devices
A Lasting Impression:
Dubai Hills Mall is more than just a shopping center it is a symbol of luxury, exclusivity, and unforgettable experiences. Now, with its signature scent subtly diffused throughout, visitors don’t just shop they immerse themselves in an atmosphere of elegance and prestige.
"Luxury is not just about what you see it’s about what you feel. Through scent, we create lasting impressions that define unforgettable experiences." Dubai Hills Mall
