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Case Study: Elevating the Nakheel Mall Experience Through Advanced Scenting
Client: Nakheel Mall – A Premier Shopping Destination in the UAE
Challenge:
Nakheel Mall, a landmark of luxury and lifestyle, sought to create an immersive shopping atmosphere with a signature scent that would leave a lasting impression on visitors. However, due to the mall’s existing infrastructure, traditional AC scenting methods such as HVAC or AHU diffusion were not feasible. Many competitors attempted to implement duct-based scenting solutions but failed to achieve consistent coverage, leading to uneven diffusion, weak fragrance performance, and high maintenance demands.
Solution:
Understanding the mall’s architectural complexities, we introduced our advanced duct scenting technology, a precision-driven approach that ensures uniform diffusion across large spaces. Our team conducted an in-depth assessment of Nakheel Mall’s ventilation system, identifying key zones where scent impact was essential lobbies, corridors, high-traffic retail sections, and luxury areas.
By strategically installing our high-performance diffusion systems within the existing ductwork, we delivered an even, long-lasting scent experience without disrupting the mall’s infrastructure or operations. Unlike previous attempts by other providers, our system was designed for long-term efficiency, requiring minimal upkeep while maximizing scent longevity.
Signature Scent – Drupes:
To encapsulate Nakheel Mall’s essence of luxury, sophistication, and indulgence, we crafted Drupes, a bespoke fragrance that enriches the shopping experience with an irresistible blend of warmth and opulence.
Top Notes: Bergamot, Peach, Blood Orange, Mandarin
Heart Notes: Cognac, Jasmine, Leather
Base Notes: Patchouli, Vanilla, Musk, Sandalwood, Tonka Bean
The scent unfolds like a luxurious journey fresh and inviting at first, rich and sophisticated at heart, and warm and memorable as it lingers. It is a fragrance that defines Nakheel Mall, creating an identity that shoppers associate with elegance and indulgence.
Results:
With our expertly executed scenting solution, Nakheel Mall achieved:
Consistent, high-quality scent diffusion throughout the entire space
Enhanced brand identity through a signature fragrance that complements the mall’s luxury appeal
An elevated shopping experience, encouraging longer stays and positive emotional associations
Minimal maintenance requirements, ensuring long-term effectiveness without constant adjustments
Unlike previous failed attempts by competitors, our solution delivered lasting results, seamlessly integrating into Nakheel Mall’s infrastructure while offering visitors an immersive, multi-sensory experience.
The Lasting Impression:
Nakheel Mall is not just a shopping destination it’s an experience. From high-end fashion to gourmet dining, every element is designed to captivate and delight. Now, with Drupes gently diffusing through its grand corridors, the mall doesn’t just look luxurious it feels luxurious.
"Luxury is not only seen; it is felt. Through scent, we transform spaces into unforgettable experiences." – Nakheel Mall
